top of page

02

VIDEO
MARKETING

Create a lasting impact with our innovative approach to video marketing, transforming each visual into a memorable story for your brand

The advertising video aims to officially showcase products or services, while the social media video seeks to engage, entertain, and interact with the audience on social platforms

SOCIAL MEDIA VIDEO

Video is one of the most powerful online media, generating stronger engagement than any other content format.

Vidéo social média

WHAT ARE SOCIAL MEDIA VIDEOS?

Instant Engagement: The evolution of social media videos on social networks

Videos intended for social media, also known as 'social media videos,' are short video sequences specially designed to be shared and broadcasted on platforms such as Facebook, Instagram, X, LinkedIn, TikTok, YouTube, among others.

Their primary goal is to quickly capture the attention of users on these platforms where competition for attention is intense.

These videos take on different forms depending on the platform and marketing objectives. They can encompass promotional ads, quick tutorials, humorous videos, interviews, ephemeral stories, live broadcasts, and many other formats.

The main objective is to spark engagement, increase brand visibility, interact with the community, and potentially promote products or services.

These videos are typically characterized by their short format, visually appealing content, and their ability to convey a message concisely in the fast-paced and dynamic context of social media

Why choose video format for your communication on social media?

Among all social content types such as text messages, images, emojis, and GIFs, video stands out distinctly as the most effective format. The weekly average of online viewing has nearly doubled between 2018 and 2023, going from 10.5 hours to 19 hours

Video marketing

SOCIAL MEDIA VIDEO FEATURES

Duration and Format: Social media videos are tailored for platforms like Instagram, Facebook, TikTok, etc. They can vary in length but are typically shorter to align with users' fast consumption behavior.

Engagement and Interactivity: Unlike traditional short ads, social media videos often encourage engagement and interaction, with comments, likes, and shares.

Informal Production: These videos can be produced in a less formal manner, sometimes with more authentic approaches, using elements from everyday life to connect further with the audience.

Specific Target Audience: Social media videos often target specific audiences on platforms where users spend time engaging with content

Publicité digitale

FORMATS 

STORIES

Max Duration: Insta 15 sec - Snap 60 sec

 

REELS

Max Duration: 15 / 60 sec

 

SHORTS (YouTube)

Max Duration: 60 sec

 

TIKTOK

Duration: 15 / 60 sec - Max 3 min

When it comes to the ideal duration of a video on social media, conciseness is considered a major asset: short formats, even very short ones (less than 15 seconds), tend to be the most successful.

On average, a social media video tends to lose about one-third of its audience after 30 seconds and 45% after one minute.

However, it is important to note that length does not prevent a video from achieving great success, especially on YouTube, where longer formats are common and can attract several million views

ADVERTISING VIDEO

(Digital Advertising)

Advertising video transcends mere trend; it is an essential strategic imperative in the contemporary digital landscape

Vidéo publicitaire

WHAT ARE ADVERTISING VIDEOS?

Key features of advertising videos:

Marketing Objective: Advertising videos are created for a specific purpose, often related to brand promotion, sales generation, brand awareness, or product/service awareness​.

Concise Narration: Due to the often brief nature of advertising videos, the narration is typically concise and focused on key elements to quickly capture the audience's attention.

Distribution: Advertising videos are distributed across various channels, including television, social media, websites, online streaming platforms, and other media.

Targeting: Advertising videos can be precisely targeted based on demographic characteristics, online behaviors, interests, etc., to specifically address the intended audience.

Formats publicités

ADVERTISING VIDEO FORMATS

Advertising videos can take various formats depending on advertising platforms and marketing objectives. Here are some common formats for advertising videos:

TV Broadcasting: Advertisements aired on television for extensive reach.

Social Media Video Ads: Designed for platforms like Facebook, Instagram, X, LinkedIn, etc.

Traditional Video Ads: Traditional videos played before, during, or after content on YouTube.

Story Ads: Short videos for Instagram, Facebook, Snapchat.

Cinema Advertising: Ads shown on the big screen for an immersive experience

DURATION FORMAT

  • Short Ads (15 seconds or less):

​​Ideal for quickly capturing attention

Well-suited for in-stream, stories, and social media ad formats.

  • Medium Ads (between 15 and 30 seconds):

Strike a balance between engagement and information.

Suitable for distribution on various platforms, including television, YouTube, and social media.

  • Long Ads (more than 30 seconds):

Allow for a more elaborate storytelling.

Often used for more complex campaigns or on platforms like YouTube.

  • Interactive Ads (vary based on interaction):

Can be short or longer depending on the choices offered to the user. Encourage engagement through interactive features

Équipe de production audiovisuel
bottom of page